With White Sox legend Frank Thomas getting elected into the Baseball Hall of Fame today, I thought I would check in and see how his Big Hurt Beer was doing. Imagine my surprise when I came across this gem. It’s a low-budget commercial for Thomas’s Big Hurt Beer starring WWF Superstar Hacksaw Jim Duggan.
(Update: The commercial was part of the Chicago Craft Beer Advertising Competition and was never meant to be released online, according to Jeff Moses, owner of MBF Company, which is behind Big Hurt Beer.)
From what I gather, the two protagonists in the commercial are sitting in a “bar” that looks more like a basement in the suburbs. I’m going to guess Joliet. The bros are either bored or down on their luck for some reason and one of them is shaking his head. Maybe it has to do with his haircut. Again, I’m just guessing.
Enter Hacksaw Jim Duggan.
Naturally, the bros are thrilled to see the former US Heavyweight Champion and give each other that “No way?!!!” look that was popular in beer and Nerf commercials in the 1980s and 90s. “YOU TWO TOUGH GUYS SHOULD TRY BIG HURT BEER!” Duggan yells over country music, before screaming something that sounds like “THERE’S A BEER SPIRITS IN EVERY BOTTLE, TOUGH GUY!”
All of a sudden, the bros find themselves in a Pro Wrestling Blitz ring while a match is in progress. They don’t know how they got there, the country music has been replaced by dubstep and now the lighting is dark blue, so it’s possible Hacksaw slipped something in their drinks.
The commercial ends with Thomas in front of a green screen featuring the Big Hurt Beer logo. He’s holding a bottle of beer and wearing a button down shirt so enormous, I could use it as a shower curtain. “I’m Frank Thomas,” Thomas reveals, “and I approve this crisp, full flavor, Big Hurt Beer…spirits.”
If you’re wondering why Hacksaw Jim Duggan was in a Big Hurt Beer commercial, and, really, you should, it looks like he was making an appearance at Pro Wrestling Blitz’s Hostile Intent event in Joliet in May.
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