Skip to content
Author
PUBLISHED: | UPDATED:

Chance the Rapper has a day off from his Magnificent Coloring World Tour, which will see the 23-year-old Chicagoan on the road until at least January. So, he made his day off eventful by giving his fans a brand-spanking new video for “Coloring Book” highlight “How Great.”

The first Chance video in a long time not shot by “Slice” director Austin Vesely, this clip might be his most minimalist yet. Shot on iPhone, it’s best viewed on your phone with your screen locked as the perspective shifts throughout from vertical to horizontal. It stars Chance’s cousin Nicole, who sings the intro, the Social Experiment, the Chicago Children’s Choir and guest rapper Jay Electronica. Watch the black-and-white visual below.

Earlier today, Chance teased the video, saying, “I’m stalling on [releasing] the video cause it’s so different from my other videos. [I don’t know] if this is one of those videos everyone will love instantly lol.”

@joshhterry | jterry@redeyechicago.com