Another Super Bowl is in the books, both teams played hard, one emerged as champion, yada yada yada.
What about the commercials? The most hyped advertising day of the year calls for superlatives.
MOST LIKELY TO BREAK THE INTERNET
Heinz, “Wiener Stampede”
What’s cuter than wiener dogs dressed as hot dogs running toward people dressed as condiments? Unless you have no soul, the answer is nothing.
MOST LIKELY TO PRODUCE THE NEXT ACTION STAR
Hyundai, “First Date”
Because of the roles he plays and, let’s face it, his height, Kevin Hart is not the first name that comes to mind when one pictures “intimidating.” Which is why Hyundai’s ad works so well as the actor terrorizes his daughter’s date by secretly following the young couple around. And if he’s willing to hang off more helicopters, he might have a role waiting for him in the next Bourne movie.
BEST LINE
Budweiser, “Simply Put”
Anyone who might ever think of driving drunk, take it from Oscar winner Helen Mirren: “If you drive drunk, you, simply put, are a shortsighted, utterly useless, oxygen-wasting human form of pollution. A Darwin Award-deserving, selfish coward. If your brain was donated to science, science would return it. So stop it.”
WORST USE OF CGI
Mountain Dew Kickstart, “Puppy Monkey Baby”
Contrary to what this beverage would have you believe, these three things are not cute when combined into one. They’re just creepy.
Honorable mention: The trailer for “Teenage Mutant Ninja Turtles: Out of the Shadows.” These beloved characters have not been the same since Michael Bay got a hold of them.
MOST LIKELY TO SPAWN A YOUTUBE CHANNEL
Shock Top, “Unfiltered”
Round of applause to the clever writing in this ad. Loved the smartass orange head’s verbal sparring with T.J. Miller of “Deadpool.”
“Hey, I’ve got a movie idea for you. A loser walks into a bar. It’s called, ‘Right Now.”
“Touche!
MOST LIKELY TO MAKE YOUR MOM CALL YOU AND SAY “SEE!”
Colgate: “#EveryDropCounts”
The toothpaste company reminds us in a dialogue-free spot that brushing one’s teeth with the faucet running wastes up to 4 gallons of water, and that most people around the world don’t have that much fresh water to use in a given week. Worth thinking about.
MOST LIKELY TO SCAR VIEWERS FOR LIFE
Doritos, “Ultrasound”
Although it did elicit a slight chuckle, the thought of a baby jumping out of the mother’s womb during an ultrasound is cringeworthy, to say the least.
Honorable mention: In Snickers’ “Marilyn” ad, Willem Dafoe dons the famous Marilyn Monroe dress on a New York Subway grate. Sigh. You can’t unsee that.
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![Four years into cannabis legalization in Illinois, celebrations of the April 20 informal weed holiday known as 420 are getting bigger and more widespread. Named for the time of day a group of friends met to get high, 420 has become a chance for marijuana users to publicly share a previously illegal drug and the counter-cultural atmosphere surrounding it. The main event in downtown Chicago likely will be the second annual 420 Sesh Fest, at Green Rose Dispensary. The party will include live music, a magic show, carnival games, food trucks, pop ups, and product discounts. It also will feature Grammy-nominated […]](https://www.chicagotribune.com/wp-content/uploads/2024/04/ctc-l-Illinois-marijuana_175925141.jpg?w=546 "Four years into cannabis legalization in Illinois, celebrations of the April 20 informal weed holiday known as 420 are getting bigger and more widespread. Named for the time of day a group of friends met to get high, 420 has become a chance for marijuana users to publicly share a previously illegal drug and the counter-cultural atmosphere surrounding it. The main event in downtown Chicago likely will be the second annual 420 Sesh Fest, at Green Rose Dispensary. The party will include live music, a magic show, carnival games, food trucks, pop ups, and product discounts. It also will feature Grammy-nominated […]")
