If you’re not registered to vote, you better get on that, or risk being stuck with flavorless, colorless bags of Doritos.
Doritos and Rock the Vote are unveiling “special” vending machines at the University of Illinois at Chicago to get students to register to vote in the presidential election on Nov. 8.
The vending machines will ask users if they’re registered to vote, and if they’re not, they machine will dispense a “No Choice” bag of chips AKA a flavor—and colorless bag of chips. The symbolism here being that, if you don’t register to vote, the choice will be made for you.
If participants are registered, they’ll be given a real bag of Doritos, signifying that by registering to vote they’re “making the boldest choice of all,” according to a press release.
We’re not sure if choosing a bag of Doritos is really as important as picking the next leader of the free world, but we admire your gumption, Doritos. The vending machines will be on the UIC campus on Wednesday, Oct. 5 from 10:30 a.m. to 3 p.m.
@shelbielbostedt | sbostedt@redeyechicago.com
