We can’t call it “The Cell” for much longer.
U.S. Cellular, which has maintained naming rights for the home of the White Sox since 2003, has been benched in favor of a new sponsor.
The team announced Wednesday that Guaranteed Rate, a Chicago-based national mortgage lender, has obtained the naming rights to the stadium in a 13-year contract effective Nov. 1.
“We view this partnership as an opportunity to connect a successful Chicago business with a historic baseball franchise, and we look forward to growing this important relationship over the coming years as millions of fans enjoy White Sox baseball at Guaranteed Rate Field,” Sox Chairman Jerry Reinsdorf said.
The Sox are one of 19 teams in MLB whose stadium is named for a corporation.
The question now becomes: What do fans call it for short? The Rate? The Tee? The Rant? Eh, none of those options have a great ring to them. Maybe they should just stick to Sox Park, or go with one of these suggestions from social media:
@redeyesportschi | chsosa@redeyechicago.com
