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Please Read Before Entering the Contest

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS CONTEST. VALID IN THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA OF THE UNITED STATES, EXCEPT WHERE PROHIBITED. “ALTA” means ALTA BICYCLE SHARE, INC.

ENTRY IN THIS CONTEST CONSTITUTES YOUR ACCEPTANCE OF THESE OFFICIAL RULES.

OFFICIAL RULES OF DIVVY DATA CHALLENGE Please Read Before Entering the Contest NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS CONTEST. VALID IN THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA OF THE UNITED STATES, EXCEPT WHERE PROHIBITED. “MOTIVATE” means MOTIVATE INTERNATIONAL, INC. ENTRY IN THIS CONTEST CONSTITUTES YOUR ACCEPTANCE OF THESE OFFICIAL RULES.

The Divvy Data Challenge (the “Contest”) is a contest where Individuals are invited to submit their original “Entry,” which can be defined as a web page, graphic, illustration, map, or other visual content. An “Individual” is a natural person a) residing in the United States, b) who is at least 18 years of age. “Entrant,” “You,” and “Your” means any Individual who enters this Contest in accordance with the Rules set forth below. The Entries will be evaluated using the criteria outlined below. One Best Overall Visualization winner, one Most Beautiful winner, one Most Comprehensive winner, one Most Insightful winner, and one Most Creative winner will be selected. The winners will be chosen by a panel of Judges and popular vote based on how well the Entries meet the judging criteria. Prize(s) will be awarded to Entrants whose entries best meet the criteria in the Judges’ sole discretion with popular voting taken into consideration. The Judges will be selected by MOTIVATE in its sole discretion. See below for the complete details.

Binding Agreement: In order to enter the Contest, You must agree to these Official Rules (“Rules”). Therefore, please read these Rules prior to entry to ensure You understand and agree. You agree that submission of an entry in the Contest constitutes agreement to these Rules. You may not submit an Entry to the Contest and are not eligible to receive the prizes described in these Rules unless You agree to these Rules. These Rules form a binding legal agreement between you and MOTIVATE with respect to the Contest.

Final Decision: All decisions regarding the Contest will be made by MOTIVATE in its sole discretion, and are final.

Eligibility: There are five categories in this year’s Contest. These are summarized below. Detailed information about submission requirements and judging criteria are provided below.

Best Overall Visualization: A winner for this category will be determined based on which entry the Judges, with input from popular vote, think has the best overall aesthetics, provides insight, creatively illustrates the data, and is easy to understand. The winner for this category should provide an overall picture of the data that is attractive, usable, and innovative. One Entry will be chosen as the winner for this category.

Most Beautiful: A winner for this category will be determined based on which Entry the Judges, with input from popular vote, think is the most visually appealing in its illustration. One Entry will be chosen as the winner for this category.

Most Comprehensive: A winner for this category will be determined based on which entry the Judges, with input from popular vote, think displays and shares the data most fully, while still being easy to understand. One Entry will be chosen as the winner for this category.

Most Insightful: A winner for this category will be determined based on which entry the Judges, with input from popular vote, think reveals the most, or provides the most intelligent and surprising learnings from the trip data. The winner of this category should reveal usage patterns or answer questions about the usage of the Divvy system. One Entry will be chosen as the winner for this category.

Most Creative: A winner for this category will be determined based on which entry the Judges, with input from popular vote, think visualizes the data in the most new, different, and innovative way. The winner for this category should show the data in new and imaginative ways, while still being usable and recognizable. One Entry will be chosen as the winner for this category.

Entrants may submit up to three (3) Entries. Entries may not be selected as the winner for more than one category. Entrants must be 18 years old by the Entry deadline stated below. Not valid where prohibited. Employees, contractors, subcontractors, officers or directors of MOTIVATE are not eligible to compete.

Originality and Rights: ALL ENTRIES MUST HAVE BEEN UPLOADED AND SUBMITTED TO MOTIVATE between February 12, 2015 and March 18, 2015, at 11:59 PM CST. By submitting Your entry, You are promising and representing that You own all rights or have the express written permission to use all material, including the music, images, script, and rights to include all persons, places or organizations included or depicted. MOTIVATE will have distribution rights for commercial and non-commercial use of all entries, and Individual entrants will have co-distribution rights for either public or commercial use of their entry. You also agree to allow MOTIVATE to use Your name, identification, and likeness to use, promote or publicize Your entry in any manner, without limitation, and without further compensation. You agree to indemnify and to defend MOTIVATE against any challenges or claims to the originality, ownership, use of, or rights to any material in Your Entry, including legal or any other related costs.

What Your Entry May Contain: MOTIVATE intends to use these entries to show how riders use Divvy, what usage patterns mean for the system, the importance of open data, and to garner publicity surrounding Divvy’s ridership and usage. Entry content should be informative, interesting, and must be original.

Content Limitations and Restrictions: Entries that are lewd, obscene, pornographic, disparaging of MOTIVATE or of another person or organization, or otherwise contain objectionable material may be disqualified in MOTIVATE’s and/or the Divvy Judges’ sole discretion, which decision shall be final.

Submission Criteria & Selection of Winners: winning Entries will be selected by the Judges on or about March 30, 2015. Judges will evaluate entries based on the criteria outlined above. The Judges will make final decisions regarding winners and prizes based on their sole discretion. MOTIVATE may change the rules, criteria or prizes related to the contest at any time based on their sole discretion.

MOTIVATE may, in its sole discretion, contact any or all of the potential winners via the email addresses associated with the Entrants’ submission in order to confirm the eligibility of those potential winners and their compliance with the Contest Rules.

To Enter the Contest: The timeframe to submit entries (“Submission Period”) starts February 12, 2015 at 12:01 AM CST and ends at 11:59 PM CST on March 18, 2015. Entries must be submitted to the Contest via the procedure provided at Divvybikes.com/datachallenge. By submitting an entry, You agree that you have read, understand, and agree to these Contest Rules.

At the close of the Submission Period, the entries that best fulfill the criteria listed above as determined by the Judges in their sole discretion, shall be selected as finalists, and will then be subject to online public vote. The timeframe for the public vote starts March 21, 2015 at 12:01 AM CST and ends at 11:59 PM CST on April 7, 2015. Once the public voting timeframe has ended, the Judges will review the results and will declare the winners. At the discretion of MOTIVATE, all winners are subject to verification, including without limitation, verification of eligibility, verification of compliance with these Official Rules and completion of all required documents (described below). Entrants agree that MOTIVATE has the sole right to decide all matters and disputes arising from this Contest and that all decisions of MOTIVATE are final and binding.

Selection of Finalists and Winners: Finalists will be selected by the Judges from eligible entries based on how well the entries meet the judging criteria. Descriptions and images of the Finalists will be posted in a gallery at redeyechicago.com for public voting. Votes may be cast at redeyechicago.com during the public voting period. The public voting period will run from 12:01 a.m. CST on March 31, 2015 to 11:59 p.m. CST on April 7, 2015. The finalists who receive the most eligible votes in each category will be selected by the Judges as the winners. If there is a tie, MOTIVATE reserves the right to select the winning entry for the tied category, in its sole discretion. Runners Up will be selected by the Judges in their sole discretion.

Prizes: MOTIVATE will award up to five (5) total premiums (the “Prizes”) in the Contest. The Entrant of each winning Entry will receive the following set of Prizes upon verification of eligibility, verification of compliance with these Official Rules and completion of all required documents as described.

Best Overall Visualization: The winning Entrant as determined by the Judges will receive a package of Microsoft software and hardware, contents of the package to be determined at the sole discretion of Microsoft. Two gift certificates good for two Divvy Annual Memberships, a Divvy t-shirt, and five 24-Hour Passes. “Two Divvy gift certificates” shall mean two $75 discount codes redeemable each for a basic Divvy Annual Memberships redeemable until December 2015. The gift certificates for Divvy Membership shall include the “Pedal” Annual Membership fee only, and shall not include any usage, overtime or loss fees or other charges, for which charges the winning Entrant shall be solely responsible. Memberships opened using the gift certificates shall be subject to all terms and conditions of the Rental Agreement (also referred to as the User Agreement) on the Divvy website, and to the terms and conditions of the privacy policy also found on the Divvy website.

Most Beautiful Visualization: The winning Entrant as determined by the Judges will receive a package of Microsoft software and hardware, contents of the package to be determined at the sole discretion of Microsoft. Two gift certificates good for two Divvy Annual Memberships, a Divvy t-shirt, and five 24-Hour Passes. “Two Divvy gift certificates” shall mean two $75 discount codes redeemable each for a basic Divvy Annual Memberships redeemable until December 2015. The gift certificates for Divvy Membership shall include the “Pedal” Annual Membership fee only, and shall not include any usage, overtime or loss fees or other charges, for which charges the winning Entrant shall be solely responsible. Memberships opened using the gift certificates shall be subject to all terms and conditions of the Rental Agreement (also referred to as the User Agreement) on the Divvy website, and to the terms and conditions of the privacy policy also found on the Divvy website.

Most Comprehensive Visualization: The winning Entrant as determined by the Judges will receive a package of Microsoft software and hardware, contents of the package to be determined at the sole discretion of Microsoft. Two gift certificates good for two Divvy Annual Memberships, a Divvy t-shirt, and five 24-Hour Passes. “Two Divvy gift certificates” shall mean two $75 discount codes redeemable each for a basic Divvy Annual Memberships redeemable until December 2015. The gift certificates for Divvy Membership shall include the “Pedal” Annual Membership fee only, and shall not include any usage, overtime or loss fees or other charges, for which charges the winning Entrant shall be solely responsible. Memberships opened using the gift certificates shall be subject to all terms and conditions of the Rental Agreement (also referred to as the User Agreement) on the Divvy website, and to the terms and conditions of the privacy policy also found on the Divvy website.

Most Insightful: The winning Entrant as determined by the Judges will receive a package of Microsoft software and hardware, contents of the package to be determined at the sole discretion of Microsoft. Two gift certificates good for two Divvy Annual Memberships, a Divvy t-shirt, and five 24-Hour Passes. “Two Divvy gift certificates” shall mean two $75 discount codes redeemable each for a basic Divvy Annual Memberships redeemable until December 2015. The gift certificates for Divvy Membership shall include the “Pedal” Annual Membership fee only, and shall not include any usage, overtime or loss fees or other charges, for which charges the winning Entrant shall be solely responsible. Memberships opened using the gift certificates shall be subject to all terms and conditions of the Rental Agreement (also referred to as the User Agreement) on the Divvy website, and to the terms and conditions of the privacy policy also found on the Divvy website.

Most Creative Visualization: The winning Entrant as determined by the Judges will receive a package of Microsoft software and hardware, contents of the package to be determined at the sole discretion of Microsoft. Two gift certificates good for two Divvy Annual Memberships, a Divvy t-shirt, and five 24-Hour Passes. “Two Divvy gift certificates” shall mean two $75 discount codes redeemable each for a basic Divvy Annual Memberships redeemable until December 2015. The gift certificates for Divvy Membership shall include the “Pedal” Annual Membership fee only, and shall not include any usage, overtime or loss fees or other charges, for which charges the winning Entrant shall be solely responsible. Memberships opened using the gift certificates shall be subject to all terms and conditions of the Rental Agreement (also referred to as the User Agreement) on the Divvy website, and to the terms and conditions of the privacy policy also found on the Divvy website.

Winners will be announced on or around April 8, 2015.