Starting this week, five of the city’s Divvy bike-share bicycles are sporting the black and red team colors of the Blackhawks as well as the numbers of five players.
The bikes, which are decorated in bike wraps designed by the Chicago-based Spoken Art design company, will be unveiled Monday evening at the sold-out Blackhawks Training Camp Festival at the United Center.
Riding high on the hockey team’s success making it to the playoffs in May, Divvy officials told Blackhawks representatives it wanted to make at least one bike featuring a Chicago sports team.
We “decided to launch a fun campaign to kick-off their season, as our peak summer season begins to wind down,” said Elliot Greenberger, general manager of Divvy.
Divvy decked out five bikes with the numbers of Duncan Keith (2), Patrick Sharp (10), Jonathan Toews (19), Marian Hossa (81) and Patrick Kane (88), which will be dispersed throughout the bike share program, which has 3,000 bikes and 300 stations around the city.
Each bike will have a player’s number on its front basket, Greenberger said.
As with past specially-made Divvy bicycles, including the Red Divvy and the candy cane-striped Holiday Divvy, the Blackhawk’s Divvys also will have their own hashtag: #BlackhawksBike. Greenberger said people can use the hashtag on social media when they spot the bikes to be eligible for different Blackhawks-themed prizes each week.
Divvy officials also will be tracking the number of rides each Blackhawks Divvy gets on a weekly basis, Greenberger said, and announcing which player’s bike logs the most rides each week.
The contest is running through the end of October, he added, and officials will decide how long to keep the bikes in operation after that.
