Do you remember where you were 40 years ago this week?

If you were at First and Pike you could have been one of Starbucks' first customers.

Today the company celebrated its 40th anniversary with CEO Howard Schultz ringing the opening bell for NASDAQ, by satellite, from that very location.

NASDAQ brought its own camera crews, lights and microphones, Schultz rang the opening bell at precisely 6:30 a.m. this morning.
The whole thing was televised nationally as a way to honor the company's achievements.
After a few congratulatory remarks from NASDAQ execs, Schultz spoke to the crowd.

“The 40 years of the company has been an unbelievable journey of our ability to literally affect the culture of America, and now around the world,” Schulz said.

Starbucks also used the opportunity to launch the newest version of its trademark "siren" logo, which no longer has the Starbucks name on it.

The company says the new "siren" is part of a renewed design approach in everything from the look and feel of the store to the cup in each person's hand.

Over the last 40 years, Starbucks has made four minor alterations to its logo.  It says the purpose of the latest change is to keep relevant while embracing the company's history.

Starbucks previously made alterations to its logo in 1987 and 1992.

Starbucks opened in Seattle in 1971. Since then it has grown to around 16,000 stores in 50 countries.