www.redeyechicago.com/news/cta/redeye-bus-route-to-museum-of-science-and-industry-to-continue-20140514,0,537433.story

redeyechicago.com

Bus route to Museum of Science and Industry to continue

By Tracy Swartz, @tracyswartz

RedEye

8:34 AM CDT, May 14, 2014

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The CTA board today approved a measure to continue running the No. 10 bus route, which travels between Michigan Avenue and the Museum of Science and Industry, for at least two more years.

The museum pays $39.28 per service hour to the CTA to operate the route and agreed to pay $45 per service hour in the first year of the contract—a 15 percent increase. The museum will then pay $47 per service hour in the second year of the contract.

The CTA announced in 2012 it was seeking more money for its nine contract bus routes as part of its decrowding plan, which increased service to some bus lines and cut others. The No. 10 route was the last contract to be renegotiated.

As part of the deal, the Museum of Science and Industry said it would spend $75,000 on a marketing campaign to promote transit to the Hyde Park museum.

"We are hopeful [marketing] will do what we want it to do—not only increase ridership to the museum but to the neighborhood too," said Allyson Laackman, museum vice president of finance and administration.

The No. 10 route operates weekends and holidays year-round and on weekdays Memorial Day through Labor Day.

The route saw 159,000 riders last year, down 29 percent from 2012, according to CTA data. Bus service systemwide was down 4 percent last year compared to the previous year. The No. 10 route has been in place since 1995.