It's more difficult to coach offense. It's especially difficult if you don't have Peyton Manning or Aaron Rodgers.
The Bears have Jay Cutler. And they sure sounded committed to him Tuesday.
"I see Jay as a franchise quarterback," Emery said. "We've got to build around him, that's been the goal from the beginning, to build around Jay and to build our team toward championships."
Chairman George McCaskey took it a step further, calling Cutler the most talented quarterback the Bears have had in 60 years and comparing his "outstanding" leadership skills to George Halas' leadership skills as a player.
But this season Cutler's play and demeanor often did not match those descriptions.
Cutler won't be able to live up to his billing and take the Bears further than they ever got with Smith unless he has a coach who can bring something out of him that no one else has been able to.
The Bears offense was the reason Emery was standing behind a lectern for close to an hour Tuesday.
If the Bears don't find a coach who can take care of that offense, Emery — or another general manager — will be standing behind a lectern again in the not-too-distant future.