8:35 AM CDT, October 17, 2013
If the Cubs want to continue their long relationship with WGN-AM 720, dating back to 1925, they likely will have to do it at a reduced price.
Strapped with an expensive rights deal and sharply declining ratings because of the Cubs' struggles on the field, WGN is exercising an option to re-open their contract with the team.
Broadcast sources say WGN is losing significant money on the Cubs broadcasts, with listeners and advertisers tuning out a team that has lost 197 games in the last two years.
Cubs games still will air on the station in 2014, but beyond that, the two sides will have to agree on a new deal.
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