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I find the demands of the Chicago Bears unsettling. As a business owner I can give some insights to Michael McCaskey on how the rest of the businesses have to perform.

First, we must purchase or lease a facility to conduct or produce business. The decision to purchase or lease is a result of cost justification. Either way there must be a payback to the business or the landlord.

Second, our product or service must be produced at a cost appealing to the consumer. The more demand created by a great product, the more it will enable the business to increase the price, thus making greater profits. Most businesses also must control the cost to produce their products. If this discretion is not used, the business will lose money.

Third, the overall performance of a business usually controls the interest generated by outside investors. The better the performance, the more interest is generated.

I feel a little silly telling an ex-Ivy League professor basic Business 101 theory; however, the real world is much different from the collegiate one. Mr. McCaskey should cost-justify building his own stadium or improve his product to the point where we cannot live without it. With a product that only performs well 50 percent of the time, maybe Indiana would be a good place to conduct business. Their track record shows it–they have the Colts.