Jelly Belly debuts draft beer flavor jelly bean; tastes wheaty, smells yeasty

Jelly Belly Candy Co., the Fairfield, Calif., maker of Jelly Belly jelly beans (about 37 million pounds of them annually), has announced a new flavor: draft beer.

Jelly Belly also introduced dark chocolate-covered Tabasco Jelly Bellys at this month's Winter Fancy Food Show in San Francisco. (The Tabasco Jelly Bellys have been a flavor since last year; it's the chocolate coating that's new.)

Draft beer isn't one of Jelly Belly's "rookie" flavors, which include the 50 classics such as buttered popcorn, green apple, coconut, sour cherry, cappuccino and raspberry. The draft beer Jelly Bellys are an iridescent gold and were inspired by German hefeweizen, the company said.

Beer is a flavor that consumers had requested for decades, the company said. According to a release, the jelly beans have an “effervescent and crisp flavor .... Beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness. The aroma is mildly bready.”

It's true, they do taste like sweet beer, with "notes of wheat" even. But their aroma is more than "mildly bready." They smell like sour mash. The smell of fermentation might be off-putting enough to make you wonder whether it's one of Jelly Belly's "BeanBoozled" flavors (remember canned dog food and skunk spray?). Or maybe it's a selling point for beer-brewing aficionados.

“Usually the factory has a sweet and fruity aroma, but when we’re making this flavor it’s just like being in an ale house,” Jeff Brown, vice president in charge of manufacturing for Jelly Belly, said in a release.

Other new cocktail-inspired flavors include piña colada, mai tai and strawberry daiquiri. None contains any alcohol.

ALSO:

Snorting Smarties: Don't do it

4 places to hike -- and then grab a nearby beer

Super Bowl 2014 all-you-can-drink beer at Bludso's

Copyright © 2015, RedEye
Related Content
  • Ohana Brewing plans Alhambra tasting room

    Ohana Brewing plans Alhambra tasting room

    The small team at Ohana Brewing Co. has been busily making a wide variety of beers in its downtown-adjacent brewery for more than a year, but there hasn’t been a tasting room to visit where you could sample the parade of brews (almost every release over the last year has been a new recipe). This...

  • Will your Coke taste better in a specially designed $20 Riedel glass?

    Will your Coke taste better in a specially designed $20 Riedel glass?

    If you’ve ever been to a fine dining restaurant, and especially one that focuses on wine, you’ve probably encountered a Riedel glass. The Austrian glass company is practically synonymous with wine glasses, having designed and produced crystal glasses for every specific wine you can name — Chardonnay,...

  • Under new food safety law, bartenders have to wear gloves

    Under new food safety law, bartenders have to wear gloves

    Chefs aren't the only ones affected by a new food safety law that bans culinary workers from touching certain foods with their bare hands. Like chefs, bartenders have to wear gloves or use other utensils to make their drinks. No touching ice, fruit garnishes or anything else that goes directly...

  • 'Great team effort' by joggers saves man in Lake Michigan

    'Great team effort' by joggers saves man in Lake Michigan

    During an early morning jog along Lake Michigan with his wife and children Tuesday, John Corba spotted a man struggling in the water nearly 30 yards from the shore.

  • Grateful Dead drummer dishes dirt, drug dependency in new book

    Grateful Dead drummer dishes dirt, drug dependency in new book

    As a founding member of the Grateful Dead, Bill Kreutzmann watched the world change from behind his drum kit, shoveling coal in the wildly tribal rhythm section as the Dead went from San Francisco underground curio to ground-breaking indie outfit, then progenitor of the improvisation-based rock...

  • Book comes out ahead of Grateful Dead farewell concerts in Chicago this weekend

    Book comes out ahead of Grateful Dead farewell concerts in Chicago this weekend

    The cliché that colors every good rock star story is “sex, drugs and rock ’n’ roll." For the Grateful Dead, the trailblazing rock band known for its improvisational style, revelatory live shows and dedicated fanbase, there was that and so much more.

  • 10 best movies of 2015 so far

    10 best movies of 2015 so far

    The year’s half over! How did that happen? No idea. With six months of a good year of movies in the books, let’s see how the Top 10 list is looking, with a quote from each respective review. Note: There are a few I’ve seen that I really like that haven’t yet opened in Chicago, and those aren’t...

  • If you make less than $50,440, proposal could increase overtime pay

    If you make less than $50,440, proposal could increase overtime pay

    Nearly 5 million more Americans would qualify for overtime pay under new rules proposed Tuesday by the Obama administration, a long-anticipated move expected to affect a broad swath of salaried employees from store managers to social workers to restaurant shift supervisors.

Comments
Loading