Entertainment Television

'#RichKids of Beverly Hills' swag hunt in Chicago

In honor of its new series "#RichKids of Beverly Hills," E! is sharing the wealth with Chicagoans.

The new reality series, debuting at 9 p.m. Jan. 19, takes viewers inside the closets of wealthy 20-somethings. To promote the show, E! has launched the "Finders Keepers" promotion in which fans can win five luxury items in Chicago and other participating cities.

E!'s "#RichKids" Team will be plant five items around the city for you to find on Jan. 19. Fans can check Instagram—the show's sign is @RichKidsOfBH—for visual clues to the locations of the five items. Photos of landmarks, street signs and iconic markers and other clues will point the way to the hidden luxury items that could include headphones, bracelets, backpacks, wallets and handbags.

When an eligible fan discovers one of the items, they simply take a selfie with it and post that to Instagram using the #RichKids hashtag. For those who aren't lucky enough to find a prize, there is still a chance to win $10,000. Eligible fans can take a selfie holding a #RichKids sign, post to Instagram with #RichKids hashtag through Jan. 20 and they will be automatically entered into a national sweepstakes to win $10,000.

Find the official rules at this E! page.

Other cities and the dates of their "Finders Keepers" days are Philadelphia on Jan. 18 and Los Angeles on Jan. 20.

Want more? Discuss this article and others on Show Patrol's Facebook page

Copyright © 2015, RedEye
Related Content
  • Bold predictions for Lolla 2015

    Bold predictions for Lolla 2015

    The Lolla schedule is sort of like the NCAA tournament: there are millions of possible combinations, and it’s anyone’s guess what the winning picks will be. With that in mind, we make some bold predictions about how this year’s fest (returning to Grant Park Fri.-Sun.) will turn out. Breakout artist...

  • 2010 killing of Chicago cop detailed at trial; man claims self-defense

    2010 killing of Chicago cop detailed at trial; man claims self-defense

    The man on trial in the killing of Chicago police Officer Thor Soderberg hated police and surprised the officer as he changed out of his uniform at shift end and placed his duty belt down, a Cook County prosecutor alleged Monday.

  • Aldermen to hold hearing on untested rape kits

    Aldermen to hold hearing on untested rape kits

    Chicago aldermen on Monday called on police officials to provide information on how quickly rape kits are being tested by the state crime lab, part of a largely symbolic effort to determine whether a large backlog is hampering work to apprehend rapists.

  • Alderman's 'Chi-raq' criticism falls flat

    Alderman's 'Chi-raq' criticism falls flat

    A South Side alderman's effort to tweak filmmaker Spike Lee for using "Chi-raq" as the title for a movie about Chicago violence fell flat Monday with his colleagues.

  • ComEd to hold energy fairs to help low-income customers

    ComEd to hold energy fairs to help low-income customers

    Commonwealth Edison will hold energy fairs at satellite locations across the region Monday in order to get money to thousands of people struggling to pay their electricity bills in northern Illinois.

  • PAWS Chicago "Muttshots!"

    PAWS Chicago "Muttshots!"

    These adorable pups are on the loose looking for a place to call home. They have a warrant out for their arrest. Their crime? Being irresistibly cute and cuddly. If you're interested in adopting any of these dogs, please visit for more information.