10 things we learned from Jay-Z's Samsung commercial

By Ernest Wilkins, @ErnestWilkins

RedEye Sound Board

11:38 AM CDT, June 17, 2013


Last night during the NBA Finals, Jay-Z debuted a three-minute commercial for the Samsung Galaxy phone and in the process revealed the following:

  1. Jay-Z is making a new album!
  2. The name of the album is "Magna Carta Holy Grail."
  3. The album will be released on July 4, 2013 ... kinda.
  4. Producers Rick Rubin, Timbaland, Swizz Beats and Pharrell are involved! In what capacity is still to be determined, but still.
  5. Kanye West was in attendance during this session but wasn't shown on camera. (Jay asks him to "tweak that um, buh-a-bang-bang!" at 1:44)
  6. According to Jay, his new album is about "duality ... how do you manage your way through success and failure and remain yourself?" ... or something like that.
  7. Rick Rubin enjoys listening to music and chilling out on the couch. Stars: They're just like us! (0:53)
  8. Jay-Z believes the internet is like "the Wild West."
  9. Remember that "Aww-uh" ad-lib he kept doing through "D.O.A.?" He makes that noise in real life. (1:15)
  10. Going to magnacartaholygrail.com reveals the rest of the information that the commercial leaves out, including:

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