E-mail this story
Electric Daisy Carnival showcases no-longer-outlaw dance music
As Bill Graham was to rock, Pasquale Rotella is to dance music – a diehard promoter with staying power in a field overrun for years with quick-buck hustlers, many of whom aren't around anymore. Rotella is still here and more powerful than ever; in many ways, he is the godfather of live-event promotion in the North American DJ and electronic-music scene. On May 24-26, he takes another big step when his Los Angeles-based company, Insomniac Events, expands its Electric Daisy Carnival brand to the Midwest for the first time at the Chicagoland Speedway in Joliet, Ill.
May 16, 2013