Bears' Lance Briggs stars in local law firm ad

Chicago Bears' Lance Briggs stars in an ad for Chicago injury firm Goldberg Weisman Cairo.

What does the Bears’ Lance Briggs have to do with Chicago injury firm Goldberg Weisman Cairo? More than you think, according to this new G.W.C. commercial featuring Briggs in a generic No. 55 jersey, football in hand.

“In my career as a professional football player, I’ve hurt lot of running backs, crushed a lot of quarterbacks,” Briggs says in the beginning of his new commercial with G.W.C.

Next comes what is known as a segue.

Wait for it.

“At G.W.C.,” says attorney Louis Cairo, “our clients know a thing or two about crushing injuries suffered in car wrecks. So put the G.W.C. team of super lawyers to work on your case.”

Besides the “People’s Court”-like music in the background, you’ll also notice that Goldberg and Weisman are nowhere to be found in this commercial. I like to think they all drew straws and Cairo won the opportunity to appear alongside Briggs.

The real winner, however, is the Briggs4Kidz charity, which will receive $100 from G.W.C. for every solo tackle Briggs makes this season (now THAT is a segue). Briggs, who I should point out is a lot more charismatic than these commercials show, leads the Bears with 26 solo tackles so far this year.

lgomez@tribune.com | @TribLuis


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