“Max could have been livelier. The guy’s more caffeinated – maybe that worked?” Yellin said. “I’m not going to impute male/female politics.”
Early results showed that subscribers who engaged with Max and his friendly, jokey way of delivering movie and TV recommendations tended to stay with the Netflix service longer.
“It moved retention,” Yellin said. “And making it better and better will continue to move retention.”
Max initially is available on Sony's PlayStation 3 console.