By Elliott Serrano, @ElliottSerrano
12:00 AM CDT, March 17, 2014
If there has ever been a market that goes underestimated, in my opinion it's the female market. It baffles me why some companies insist on ignoring women, especially when it comes to typically "geeky" things like toys, science fiction/fantasy books and movies.
(If you wanna start an argument over this, just ask a female "Star Wars" fan about how many action figures they have and whether they mind that there are hardly any female characters produced. And when there is one, it's usually the "Slave Leia" figure that gets the spotlight.)
Add to that the fashion industry, which is just now realizing that there is a considerable demand for "geek-themed" apparel. I don't know how many times I've had my geek gal pals tell me that they had to get their Star Wars-tee out of the kids section because they just didn't make women's sizes. Or that the cut of the men's short didn't fit their curvier proportions.
So you've gotta give credit to people like Ashley Eckstein, founder of the "Her Universe" line of women's apparel. She saw that there was a need for outfits more suitable to the female form, and started producing and selling them online. It should come as no surprise that the line was a huge hit, and after starting off by just offering "Star Wars" themed tees for women, has expanded to include outfits based on many different sci-fi/fantasy properties.
Now comes word of the first-ever "Geek Couture Fashion Show" that "Her Universe" will be holding at San Diego Comic-Con 2014. Produced in conjunction with Nerdist Industries, the event will be showcasing designs inspired by the geeky tv shows and movies we all love! In addition, they are also putting the call out to designers to submit their ideas and possibly have them produced for sale at Hot Topic stores nationwide.
Here are the details as provided by "Her Universe":
HER UNIVERSE TO PRESENT FIRST-EVER FULL-SCALE "GEEK COUTURE" FASHION SHOW AND DESIGN COMPETITION-THE HER UNIVERSE FASHION SHOW- DURING COMIC-CON INTERNATIONAL: SAN DIEGO 2014
NEW YORK, NY- March 17th, 2014- Fashion Week is coming to Comic-Con International: San Diego (Comic-Con) this year! Her Universe™, the groundbreaking sci-fi fashion apparel line announced today that they have joined forces to bring the first-ever full-scale "Geek Couture" fashion show and design competition,The Her Universe Fashion Show, to Comic-Con 2014 - the premier comic book and popular arts convention in the world. This premiere event is scheduled to take place during the convention, July 24th, at the Manchester Grand Hyatt Hotel in San Diego just a few minutes' walk from the San Diego Convention Center. Fashion retailer Hot Topic, a Her Universe partner, will be providing two grand prizes for the winning fashion designers - an opportunity to co-design, with Ashley Eckstein, an exclusive Her Universe fashion collection for Hot Topic. In addition, event partner, Nerdist Industries, will produce all video and media distribution of the event.
What makes this inaugural Her Universe Fashion Show during San Diego Comic-Con even more special is that Her Universe is offering fans and amateur designers, male or female, the opportunity to submit their own women's fashion designs based on anything that is celebrated at Comic-Con, original or inspired by popular media. Designs must be fashions, not costumes, and can be "geek couture" or ready-to-wear outfits. Designers, 18 years and older, can submit designs to be considered for the fashion show starting today at HerUniverse.com. Thirty contestants will be chosen to participate in the show. The chosen designers can wear their own fashions on stage or opt to use their own model for the runway. The deadline for submissions is April 4th, 2014 and contestants will be selected by April 18th, 2014. Two prizes will be awarded: one prize to be chosen by a panel of judges which will feature experts from the world of fashion and the second prize to be chosen by the show audience. The Her Universe Fashion Show will be hosted by Her Universe founder Ashley Eckstein. There are no tickets for this event. Entry will be first come-first served and admission is free with a San Diego Comic-Con 2014 badge.
"Fangirls are already using the halls of San Diego Comic-Con International as their runway to showcase custom fashions. We wanted to give these designers a bigger stage to share their talent and also provide an educational experience in the fashion industry," said actress and Her Universe founder Ashley Eckstein. "It's an honor to partner with San Diego Comic-Con International on this ground breaking event. Together, we are excited to shine the spotlight on female fans and fashion," said Michael Rego, Chief Executive Officer of the Araca Group and Her Universe partner.
WATCH ASHLEY ECKSTEIN'S DARTH VADER GEEK COUTURE VIDEO BY NERDIST INDUSTRIES HERE: http://youtu.be/7QHkELVRkJk
Go to www.HerUniverse.com now for more information on Her Universe and the Fashion Show designer submission process.
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