My New Crush: The Samsung Galaxy S3 Naughty Video Mom

It's probably my favorite commercial on television right now. And you have to admit that it's a brilliant piece of marketing. A man is about to leave on a business trip and is saying goodbye to his wife and two daughters. The wife holds up her Galaxy S3 phone to share a video with her husband - one that the children have made for him to "watch on the plane." Cute, right? It's a pretty straightforward way to show how the phone can share videos instantly. But that's not the good part. Right before the cab pulls away, she then shares a video that she made for him, advising him that he "probably shouldn't watch it on the plane." As the cab pulls away, the husband is left a bit aghast and haunted by the look his wife had on her face. She does this very a subtle raise of the eyebrows that gets me every time and has me thinking: "Hottest. Mom. Ever."

Elliott Serrano, For RedEye

November 26, 2012