Elliott Serrano, For RedEye
November 26, 2012
It's probably my favorite commercial on television right now. And you have to admit that it's a brilliant piece of marketing. A man is about to leave on a business trip and is saying goodbye to his wife and two daughters. The wife holds up her Galaxy S3 phone to share a video with her husband - one that the children have made for him to "watch on the plane." Cute, right? It's a pretty straightforward way to show how the phone can share videos instantly. But that's not the good part. Right before the cab pulls away, she then shares a video that she made for him, advising him that he "probably shouldn't watch it on the plane." As the cab pulls away, the husband is left a bit aghast and haunted by the look his wife had on her face. She does this very a subtle raise of the eyebrows that gets me every time and has me thinking: "Hottest. Mom. Ever."
(I rank the ad up there with the FIAT Abarth commercial where a passerby has a very - peculiar - encounter with the car.)
When I mentioned "Galaxy S3 Mom" on Twitter over the weekend, a number of my followers responded, most notably comic-book writer/artist Phil Hester who tweeted:
"@PhilHester @ElliottSerrano Never have so many longed to see a nonexistent video."
So who is this woman who has captured the imagination of men everywhere, including married men who wished their wives were that "creative"? I got that bit of info courtesy of Twitter follower @BlastyTrooper. Her name is Margaret Emery and she's not only been in other commercials but also has a (slightly NSFW) comedic video on Funny or Die.
The Samsung commercial has been viewed on YouTube over 10 million times, and the comment section is probably as entertaining as the video itself. From time to time spirited debates over "sexting" and whether a mother should even be making videos like that sprout up. On the one hand, I would love it if I was married to someone who wasn't shy about being flirty and naughty with me, even after years of marriage and having two kids together. On the other, if I knew that my mom had been making naughty films for my dad back when I was a kid, I'm not sure I wouldn't need to double up on therapy sessions. But in today's age of Judd Apatow films showing us the comedic perils of marriage and parenthood, I guess that it's refreshing to see characters in commercials portrayed in a more realistic manner than most.
Kudos to the ad folks who came up with the commercial. It was a risky bet, I'm sure, but it paid off IMO. And here's to hoping that Ms. Emery finds more work and opportunities to show her funny and sexy side. Because there's nothing sexier than a gal who can be funny too.
And don't worry Morgan Smith Goodwin, the cute redhead from the Wendy's commercials, you're still in my "Crush Club."
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