Yesterday the folks behind the popular Japanese character Domo made a really cool announcement. I really like it when the geeky things we enjoy are used to help those in need. Check out the following press release for the 411 on what they're doing, then catch up with me at the bottom of the post for yet another fun contest!:
DOMO HELPS MAKE A DIFFERENCE WITH PHILANTHROPIC FASHION CAMPAIGN
Big Tent Entertainment Gives Back Through Licensing Deal with Good Work(s) Makes A Difference®
Trend Driven Jewelry, Accessories and T-shirts Offer Domo Fashion with a Purpose- Available this Fall to Support Homeless Families
New York, NY, June 11, 2012 – Ever-popular viral sensation Domo is now lending his loveable persona to a good cause. Branded entertainment company Big Tent Entertainment announced today a licensing agreement with Good Work(s) Make A Difference® for a collection of fashionable, inspirational, and empowering Domo merchandise that promotes doing Good Work(s) while giving back to the community. The campaign featuring Domo will help raise funds for Path Ventures, an organization that provides long-term housing solutions for homeless families.
This fall, an upscale, fashion driven line of exclusive Domo products will support Good Work(s)
Make A Difference’s philanthropic efforts. Stylish cause-driven t-shirts with inspirational themes to believe, hope, dream and make a difference will be available in specialty and high-end boutiques as well as online at http://www.goodworksmakeadifference.com/. Additionally, fashionable bracelets, necklaces, and rings made of leather and metal for both men and women will also be part of the collection that both spreads and elevates humanitarianism.
The new Good Work(s) Make A Difference Domo-inspired collection ties into the company’s “fashion with a purpose” motto that will speak to trendsetters, tastemakers and Domo fans. Good Work(s) Make A Difference’s unique and beautifully crafted products which communicate commitment to the oneness of humanity have been praised by some of the world’s biggest fashion magazines as well as adorned by celebrities such as Steven Tyler, Halle Berry, Eli Manning, and Demi Moore to name a few.
Each year, Good Work(s) Make A Difference selects a different charitable organization to support. For 2012, Good Work(s) Make A Difference is focused on helping 12 homeless families move into completely furnished permanent housing with Path Ventures. 25% of net profits from the Domo collection will be donated to Path Ventures to help these families in need.
“We’ve seen the positive impact Good Work(s) has had on the community and hold them in the highest regard,” said Rich Collins, CEO, Big Tent Entertainment. “Knowing their commitment
to quality products and cause-related campaigns, we couldn’t be any prouder to have Domo involved in this initiative.”
”Good Work(s) is super excited to have Domo make a difference with us. Domo will be our first ambassador to support Good Work(s) and will be entering our world of fashion with a purpose,” said Helena Cho, Owner, Good Work(s) Makes a Difference. “I cannot wait to show our specialty and upscale partners our new collection with Domo.”
As the reigning poster child for personalized, user-generated content, Domo has found a home as a pop culture icon within the online viral community with hundreds of thousands of fan-made
images, websites and videos posted to websites such as YouTube, Facebook, Instagram, Pinterest and Flickr, among others. Now more than a decade later, the lovable fuzzy brown character’s cult status continues to grow with product flying off retail shelves..
About Big Tent Entertainment, LLC
Big Tent Entertainment, LLC (www.bigtent.tv) is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising. Big Tent currently serves as the worldwide (ex Asia) marketing and licensing company for fashion and viral sensation Domo and the North American agency of record for three of Discovery Communications’ most popular brands - Discovery Kids, TLC and SCIENCE. Additionally, Big Tent represents PixFusion, a global leader in personalization products.
About Good Work(s) Make A Difference®
Good Work(s) Make A Difference® launched March of 2011, is a company created to promote
a lifestyle of expressing essential virtues and wisdom through fashion in order to spread and
elevate humanitarianism. We are committed to donating 25% of net profits to good causes to
inspire, empower, and give hope to one individual, one family, and one community at a time.
Now, because I just LOVE my readers, I have yet another ridiculously easy contest for you all where you can WIN a special Domo Prize Pack! To enter all you have to do is send me an e-mail ( to RedEyeGeek [at] Gmail.com) with "Domo Contest" in the subject line and your name and address in the message.
Everyone who responds will be entered in a random drawing to win 1 of 2 Domo-Fan Packages including a Domo baseball cap (pictured), backpack and belt buckle.
One entry per household please. Drawing to be held on Friday, June 22nd, 2012 at or around 12 noon CST. Winner to be notifed by e-mail. Prize package to be provided by Big Tent Entertainment.